Questions and answers.

It depends on how many creators you need, their size and what they make. Every campaign has two parts: the creators' fees, which we pass on at the rate we negotiate, and our management fee. We share both in writing before anything starts. Send a brief and we will give you a clear quote.

We do not set a hard minimum. As a guide, campaigns under about ₹1 lakh in total are usually better as a small UGC order than a full campaign, and we will tell you that honestly.

We start from your audience, not follower counts. We check who actually watches each creator, how many people see their recent posts, how they talk about products, and whether they have worked with a competitor recently. You approve every creator before we book them.

Yes. Every script or concept and every final post is shared with you for approval. The contract allows for one round of changes per piece by default, and more if agreed.

The creator owns the original post. Your usage rights, such as reposting it or running it as an ad, are agreed in writing in the contract: where you can use it and for how long. If you want to run creator content as ads, we include that up front.

Every paid post follows the ASCI guidelines for influencer advertising in India, which means a clear label such as #ad or Paid Partnership at the start of the post. We put this in every brief and check it before posts go live.

No. Nobody honestly can. What we commit to is the work: the right creators, agreed deliverables, posts on time and a clear report of what happened. For performance campaigns we agree on what we will measure before launch.

Both. Many brands start with a small test of three to five creators, then move to a monthly always-on programme once they know what works.

No. There is no joining fee and no monthly fee. We earn a commission only on the brand deals we bring you or manage for you, and the rate is written in your agreement before you sign.

Most creators on our roster have 10,000 followers or more on their main platform. Smaller creators with very engaged audiences in a clear niche can still apply. We care more about who watches you than how many.

Not by default. Our standard agreement is non-exclusive, so you can keep your own brand relationships. Exclusive management is available for creators who want us to handle all their deals, and the terms are discussed openly.

No. You see every offer before you say yes, and you can turn down any brand. Tell us your no-go categories when you apply and we will not even send those.

Payment terms are written into every deal. We push for part of the fee upfront on larger deals, and we chase late payments so you do not have to.

We review your profile and recent posts. If it looks like a fit, we set up a 20-minute call to understand your content, your rates and the brands you want. Then we add you to the roster and start pitching you.