Blog

Category: For creators

Plain-language guides for brands running creator campaigns and for creators doing brand deals. No hype, no growth hacks.

For creators · 4 min read

How brand deals work in India, from getting noticed and pricing your work to usage rights, contracts, disclosure, GST and getting paid on time.

For creators · 2 min read

Most creators undercharge because they price posts, not the value they give. A simple way to build a rate card you can defend.

For creators · 2 min read

Most brand deal problems come from things nobody wrote down. Agree these ten things before you shoot, and most of them disappear.