# neomedia

> Creator campaigns, run like performance marketing


## Posts

- [UGC and creator ads: the complete guide for Indian brands](https://neomedia.in/ugc-and-creator-ads-guide/): How to brief, buy and run creator content as ads: UGC formats, hook structures, usage rights, partnership ads on Meta, testing and the metrics that matter.
- [The creator's guide to brand deals in India](https://neomedia.in/brand-deals-guide-for-creators/): How brand deals work in India, from getting noticed and pricing your work to usage rights, contracts, disclosure, GST and getting paid on time.
- [Influencer marketing in India: the complete guide for brands (2026)](https://neomedia.in/influencer-marketing-india-guide/): Everything a brand needs to plan, run and measure creator campaigns in India: platforms, creator sizes, costs, vetting, contracts, ASCI rules and a six-week plan.
- [Why regional language creators belong in your next campaign](https://neomedia.in/regional-language-creators-india/): Most Indians do not consume content mainly in English. Regional creators reach buyers that big English accounts miss, often at better value.
- [How to price your brand deals: a guide for Indian creators](https://neomedia.in/how-to-price-brand-deals-creators/): Most creators undercharge because they price posts, not the value they give. A simple way to build a rate card you can defend.
- [UGC vs influencer posts: which one does your brand need?](https://neomedia.in/ugc-vs-influencer-posts/): They look similar, but they do different jobs. One borrows an audience, the other gives you content to run as ads. Here is how to choose.
- [How to spot fake followers before you pay a creator](https://neomedia.in/how-to-spot-fake-followers/): Bought followers and engagement pods are still common. Eight checks you can do yourself in ten minutes.
- [How to write an influencer brief creators will love (with template)](https://neomedia.in/influencer-brief-template/): A good brief gets better content, fewer revisions and posts on time. Here is what to include, and a simple template you can copy.
- [Micro or macro influencers? How Indian brands should choose](https://neomedia.in/micro-vs-macro-influencers-india/): Big names bring reach fast. Smaller creators bring trust per rupee. Here is how to decide the mix for your campaign.
- [Brand deal checklist for creators: 10 things to agree before you post](https://neomedia.in/brand-deal-checklist-for-creators/): Most brand deal problems come from things nobody wrote down. Agree these ten things before you shoot, and most of them disappear.
- [ASCI rules for influencer posts: a plain guide for brands and creators](https://neomedia.in/asci-influencer-disclosure-rules/): In India, every paid creator post must be clearly labelled as an ad. Here is what ASCI's guidelines ask for, in plain words.
- [What goes into an influencer's fee in India](https://neomedia.in/what-goes-into-an-influencer-fee-india/): Two creators with the same follower count can quote very different fees. Here is what actually drives the price, and how to compare quotes fairly.

## Pages

- [Creator brand deals (ads)](https://neomedia.in/creator-deals/): We find brands that fit you, negotiate the fee and ad rights, put it all in writing and chase the payment. You keep creating. We earn only when you get paid.
- [Free creator shortlist (ads)](https://neomedia.in/get-creators/): Tell us your product and your customer. We send 5 vetted Indian creators with audience split, recent views and rough fees.
- [YouTube influencer marketing](https://neomedia.in/youtube-influencer-marketing/): When a buyer needs to understand something before they act, a YouTube creator they trust beats any ad.
- [Instagram influencer marketing](https://neomedia.in/instagram-influencer-marketing/): Instagram is where most Indian shoppers discover brands through creators.
- [Health and fitness](https://neomedia.in/industries/health-fitness/): Health buyers are wary of hype. The creators who sell best are the ones who show real routines, explain why, and have the qualifications to back it up.
- [Apps and fintech](https://neomedia.in/industries/apps-fintech/): People install apps their favourite creators actually use.
- [Food and beverage](https://neomedia.in/industries/food-beverage/): Food content works when it is useful or irresistible: a recipe people save, a taste test they trust, or a city guide that sends them to your door.
- [Fashion](https://neomedia.in/industries/fashion/): Fashion sells when shoppers can picture themselves in it.
- [Beauty and skincare](https://neomedia.in/industries/beauty-skincare/): Beauty buyers in India research hard before they buy. They watch routines, read comments and trust creators who show real results on real skin.
- [Industries](https://neomedia.in/industries/): What works for a lipstick does not work for a loan app. Each category has its own creators, formats and rules. Here is how we approach the ones we know best.
- [Why neomedia](https://neomedia.in/why-neomedia/): Anyone can find a creator.
- [Free creator shortlist](https://neomedia.in/free-shortlist/): Six questions, about one minute. Within 2 working days you get 5 creators who fit your product, with audience split, recent views and rough fees.
- [Blog](https://neomedia.in/blog/)
- [Thank you](https://neomedia.in/thank-you/)
- [Terms of use](https://neomedia.in/terms/): These terms apply to your use of neomedia.in. By using the website you agree to them. If you do not agree, please do not use the website.
- [Privacy policy](https://neomedia.in/privacy-policy/): This policy explains what personal data neomedia ("we", "us") collects through neomedia.in, why we collect it, and what you can do about it.
- [Contact](https://neomedia.in/contact/): Pick the quickest route for you. We reply to everything within two working days.
- [FAQ](https://neomedia.in/faq/): If your question is not here, send us a message. We reply within two working days.
- [About](https://neomedia.in/about/): India has millions of creators and thousands of brands that want to work with them.
- [Roster](https://neomedia.in/roster/): We are building the roster one category at a time, and every creator is reviewed by hand. Brands can ask for the current list for their category with a brief.
- [Join the roster](https://neomedia.in/creators/join/): Tell us about you and your audience. It takes about five minutes and it is free.
- [For creators](https://neomedia.in/creators/): Brands quote low, slip in a year of ad rights and pay in 90 days. We negotiate the fee, price the rights separately, ask for money upfront and chase the rest.
- [Pricing](https://neomedia.in/pricing/): Creator campaigns vary too much for a price list to be honest. Instead, here is exactly how we charge, so the quote you get from us holds no surprises.
- [How it works](https://neomedia.in/how-it-works/): Brands bring the brief and the budget. Creators bring the audience and the ideas. We make the match, write it all down and keep everyone on schedule.
- [Case studies](https://neomedia.in/case-studies/): We only publish client results when they are real and the client has approved them.
- [Send a brief](https://neomedia.in/brands/brief/): Takes about five minutes. Rough answers are fine: we will ask follow-up questions on a call.
- [Performance creator ads](https://neomedia.in/brands/performance-creator-ads/): A creator post reaches their followers once. Run it as an ad and it can reach the exact customers you want, for as long as it keeps working.
- [UGC content](https://neomedia.in/brands/ugc/): UGC (user-generated content) is video and photo content made by creators for your brand to post and advertise with.
- [Creator sourcing](https://neomedia.in/brands/creator-sourcing/): Follower counts are easy to fake and easy to misread.
- [Campaign strategy](https://neomedia.in/brands/campaign-strategy/): Most creator campaigns fail at the planning stage: the goal is vague, the creators are picked for follower counts and nobody agreed how to judge the results.
- [For brands](https://neomedia.in/brands/): We plan the campaign, pick creators on evidence, contract every deal and report what each creator delivered. You make the decisions; we do the running.
- [Home](https://neomedia.in/): We pick Indian creators on real audience data, put every deal in writing, and turn the posts that work into ads. You see what each rupee did.


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